CRM Manager

Descripción de la oferta de empleo

Perfil buscado (Hombre/Mujer)

• Work with the CRM Team to create the CRM plan and strategy to implement behaviour led marketing campaigns (local and regional), ensuring that CRM programme drives increased levels of quality candidates and clients for all areas of the EU business. It could include also finding synergies with customer lifecycle campaigns
• Lead and monitor the audience analysis and segmentation projects
• Drive the ongoing benchmark analysis
• Organise the weekly and daily reporting process with the CRM and BI Teams
• Manage the team on the planning, scheduling, testing and deployment of email campaigns, in cooperation with the Technical Project Lead expertise´s on Salesforce Marketing Cloud and Pardot platforms.
• Analyse results and propose enhancements on lifecycles and adhoc campaigns to maximise ROI within the Global CRM roadmap
• Build strong working relationships with the EU marketing teams to ensure the CRM programme supports the overall marketing programme
• Work with the compliance team to make sure that we are processing all GDPR data requests and are complying with the regulations.
• Work closely with the Head of CRM for EU to deliver other CRM Plans related with campaigns strategy, segmentation, etc.

• CRM Manager|PageGroup SSC
• 3+ years of experience in email marketing and/or CRM campaign implementation and management.
• Working experience on managing a small team
• Superior project management skills and strategic thinking
• Excellence on usage of Salesforce Marketing Cloud, Pardot and/or Exact Target or similar e-mail marketing tools
• Working experience with Jira or other project management tools
• Working experience with Tableau, Power BI or other reporting tools
• Strong analytical skills and ability to produce reports and provide strategic recommendations motivated by data
• Experience working with segmentation and email marketing platforms. SQL basic knowledge would be an advantage
• High level of motivation and initiative, the ability to motivate the team and to anticipate company´s needs
• Experience working in an international multi-brand company with multiple stakeholders is advantageous.
• Proven people leader and able to establish, develop and manage a CRM team
• Problem solving capabilities and a positive ´can do´ attitude
• Excellent level in English and Spanish + other EU language is a plus


PageGroup SSC

• Competitive compensation and benefits package in Barcelona
• Various flexible working and well-being activity options
• Advance your career in a multinational environment (+40 nationalities)

Otros detalles de la oferta

• Barcelona - España
  Ubicación
• Marketing
  Funciones
• Jornada completa
  Jornada
• 3 años
  Experiencia
• Indefinido
  Tipo contrato
• Salesforce Marketing Cloud Pardot

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