Brand Marketeer

Descripción de la oferta de empleo

Perfil buscado (Hombre/Mujer)


The key responsabilities will be:
• Digital Owned Media Lead: Spearhead the strategy and execution of digital owned media initiatives, serving as the focal point for coordinating, and executing digital owned media campaigns aligned with strategic objectives.
• Marketing Calendar SPOC: Collaborate with various teams to synchronize and integrate the Marketing Calendar across diverse markets and channels, with a specific emphasis on European markets.
• CRM Strategy : Together with the Ecommerce Team, take charge of CRM planning, utilizing the Customer Database Platform (CDP) to design and implement effective customer engagement strategies.
• Customer Journey Development: Define and refine diverse customer journeys within the CRM strategy, ensuring alignment with broader marketing objectives to elevate consumer experiences and loyalty programs.
• Newsletter Strategy Management: Coordinate the design and implementation of newsletter strategies, ensuring they align seamlessly with CRM initiatives, aiming to optimize customer engagement and retention.
• Website Management: Execute and oversee Digital Branding Operations to maintain a unified brand image and seamless user experience across various digital owned media platforms.
• Multichannel Messaging Coordination: Coordinate Copywriting and Translation efforts, ensuring consistent and impactful messaging across diverse languages and markets, tailored specifically for digital owned media.
• Live Shopping and Campaign Activation: Lead Live Shopping initiatives and execute comprehensive brand and consumer activations on digital platforms, leveraging the expertise in digital owned media strategies. Collaborate closely with Ecommerce, PR & Content teams for effective campaigns tailored to digital platforms.

• Website Branding, CRM, and Membership initiatives|Working closely with the Senior Brand Manager

We are lookig for this background:
• Digital native.
• You have a master´s degree (preferably in Business Economics or Marketing management, or other relevant domain) or equal through experience.
• Languages: You are fluent in English and Spanish (knowledge of Catalan is a plus).
• You have a first relevant experience, preferably in CRM (experience in fashion or luxury industry is considered as a plus).
• You are a team player. You have great communication skills & are a real relationship builder
• You are passionate about fashion that make a difference in women´s lives.
• You are a creative soul with a commercial mind: you get a kick out of seeing the positive impact of your campaigns on sales.
• You have an analytical mindset.
• You are a multi-tasker. You are flexible & able to set the right priorities.
• You are hands-on and proactive.
• You are not afraid to challenge the status quo.


International Luxury Fashion brand with the SPanish HQ in Barcelona.


To be part of an International Luxury Fashion brand

Otros detalles de la oferta

• Barcelona - España
  Ubicación
• Marketing
  Funciones
• Jornada completa
  Jornada
• 3 años
  Experiencia
• Indefinido
  Tipo contrato
• Marketing

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