Traffic Manager - empresa sector retail (Madrid)

Michael Page + Seguir empresa
Madrid - España 11/01/2022

Descripción de la oferta de empleo

Perfil buscado (Hombre/Mujer)

Paid acquisition: Secure and challenge the performance of traffic acquisition by deploying tools and methods in collaboration with the agency, data analysts, partners and content creation teams.
• Work closely with key stakeholders with the direction of paid search channels with you holding responsibility for ideation, creation, implementation and ongoing optimization of the PPC strategy and campaign performance including looking at growth channels such as display and paid social.
• Define and implement the paid media strategy to get the goal and maximize traffic and revenue. (via media Agency)
• Daily account management of pay per click accounts on Google AdWords (via media Agency)
• Ensure all PPC campaigns are delivered are being managed (via media Agency)
• Management of PPC planning, forecasting and reconciliation process (via media Agency)
• Co-ordinating implementation of learnings, know-how, optimization techniques, tactics and technologies
• Account daily and monthly budget caps, impression share, quality score and all other important account metric. (via media Agency)
• Manage, maintain and build audiences for targeting and re-targeting
• Assist in the management of display network placement lists on AdWords and through other contextual advertising platforms.
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out any key areas of importance in accordance with company goals

SEO Management: We are looking for a creative SEO specialist to optimize our website content based on keyword research and analysis. The SEO specialist will also be responsible for researching the advertising and website design trends that will generate the most traffic on the page. (VIA SEO AGENCY)
• To be successful as an SEO specialist, you must be willing to keep abreast of industry innovations and trends. As an SEO specialist he values quality content as well as technical knowledge to optimize the website for search engines.
• Review and analyze the site in search of areas that can be improved and optimized to improve organic positioning (ON SITE AND OFFSITE).
• Generate audit reports to define, plan and implement improvement points.
• Site analytics as well as its performance to optimize Technical SEO.
• Preparation of strategic reports and detailed results.
• Identification of powerful keywords to generate the most valuable traffic
• Implementation of technical improvements on the site as well as relevant content.
• Analyze and optimize landing pages to improve their organic positioning
• Writing effective SEO content for the page, the blog, social networks and third party pages that allow us to improve referral traffic.
• Develop link building strategies.
• Competition analysis.
• Stay abreast of industry trends and innovations

• Internet advertising, acquisition, SEO and statistics/reporting|Proven experience of more than 6 to 8 years in a high traffic environment
• With higher education in marketing, IT or engineering, you have proven experience of more than 6 to 8 years in a high traffic environment. You have worked on online marketing issues and more specifically in the management of acquisition channels for a function in a specialized agency.
• Passionate about new media, digital and SEO, you have good technical knowledge and up-to-date knowledge and already visualize those of tomorrow!
• In-depth knowledge of tools: Google analytics, Google Tag Manager, DV360, Search ads 360, business manager, oncrawl, semrush ....
• Result oriented and ability to structure a relevant and effective approach, ROIste culture.
• Creativity and responsiveness in setting up animation mechanics to boost the audience.
• Fluent English: written & spoken

Otros detalles de la oferta

CVs inscritos en el proceso: 12

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Datos principales de la oferta
  • Madrid - España
  • Marketing
  • Jornada completa
  • Más de 5 años
  • Indefinido
    Tipo contrato
  • Google AdWords

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