Social Media and Influencer Marketing

Descripción de la oferta de empleo

Perfil buscado (Hombre/Mujer)


• You will work very closely with agency partners, internal stakeholders, and wider cross-channel marketing managers to establish creative best practice, guidelines and ways of working to ensure our social media and influencers content and plan is engaging, relevant and effective.
• Define the strategy and implementation across different social media platforms and influencer marketing landscape to achieve marketing goals.
• Definition of the territories and weights for each Social Media platform to achieve communication goals
• Review and closely follow-up on management, creation and publication of Social Media and Influencer Marketing content.
• Definition and supervision of Q&A with the Community Manager and Customer Service on Social Media.
• Coordination of organic and paid media to enhance social media content and achieve marketing objectives.
• Development of creative ways to activate and grow our audience on social media platforms, demonstrating excellent judgment, instincts, and a deep understanding of the social media landscape.
• Analyze social trends, algorithms, competitors, and the broader social environment to discern user preferences and behaviours, informing content strategy.
• Management and coordination with the monthly and annual shooting production company to produce assets to fulfil Social Media and Influencer Marketing content.
• Weekly and Monthly creation and analysis of OKR, KPIS and secondary metrics to measure impact and determine improvements to be included on the Social Media & Influencer Marketing strategy and plan.

• Experience in retail / hospitality sector is a must|Fluency in English is a must

• 6+ years of experience, non-internship, scaling cross-functional marketing programs, especially on Social Media & Influencer Marketing.
• Experience in retail / hospitality sector is a must.
• Experience defining, building, executing and scaling cross-functional Social Media & Influencer Marketing programs.
• Experience using Social Media Listening Platforms and Influencer Marketing platforms ecosystem.
• Fluency in English is a must (C1)
• Proven analytical and quantitative skills, including using data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs to develop business cases.
• Presenting metrics and progress to goal to senior leadership.
• High attention to detail.
• Proven ability to manage multiple, competing priorities simultaneously.
• Experience working across functional teams and senior stakeholders, in different locations.

Leading multinational hospitality firm.

• Base salary + competitive bonus
• 1 day working from home

Otros detalles de la oferta

• Madrid (Híbrido)
  Ubicación
• Marketing
  Funciones
• Jornada completa
  Jornada
• Más de 5 años
  Experiencia
• Indefinido
  Tipo contrato
• 45.000 € - 60.000 € Bruto/año
  Salario
• social media marketing

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