Search Engine Optimization Manager

Michael Page + Seguir empresa
Barcelona - España 18/07/2022

Descripción de la oferta de empleo

Perfil buscado (Hombre/Mujer)

• Create, execute and track SEO strategies and KPI´s that are aligned with traffic growth goals to drive organic growth, larger market voice, and increased search engine presence.
• Collaborate with User Experience, Content Strategy/Copywriting, Enterprise Marketing, and Development teams on website strategy from ideation to implementation and reporting.
• Analyze and leverage customer insights and online behaviours in order to enhance overall functionality, conversion rate, and user experience.
• Conduct technical site health analyses, competitor/industry analyses, and opportunity analyses.
• Create and communicate on backlink opportunities, keyword tracking, and overall best practices.
• Ensure new and existing content is optimized and implement necessary research and strategy to support this.
• Implement a test and learn culture with our internal and external partners to identify insights that can be leveraged across the organization and provide actionable next steps.
• Manage and identify opportunities with supporting 3rd party agency support and tools to further optimize and deliver on a progressive strategy.
• Build out detailed dashboards, opportunity analysis, and competitive analysis.
• Coordinate the translation and localization of SEO tactics with Asian teams, especially in Chinese language. Other local requirements to come later.

• International organization with many career opportunities|Great opportunity as SEO Manager
• 5+ years of SEO specific experience, including conversion rate optimization and A/B testing.
• Bachelor´s Degree in Marketing, Communications, or related field.
• Experience with keyword research/data mining tools and competitive analysis.
• Deep experience with Google Analytics and Google Webmaster tools, SEM Rush. Google Analytics certification an advantage.
• Brightedge, Moz, and and/or Hotjar experience is a plus.
• Experience with HTML programming preferred. Drupal a plus.
• Exceptional skill level in Microsoft Office Suite with excellent presentation skills.
• An understanding of how different online channels work together to drive web traffic, including paid search, social media, email marketing etc.
• Work closely with key stakeholders in the company to support projects and make sure their delivery is "SEO friendly".
• Demonstrated critical thinking, analytical skills, verbal/written communication, project management, and high level of attention to details.
• Ability to work independently and adjust priorities, and learn quickly in the continuously evolving digital space.
• Fluent in English/ Spanish and French would be a plus.

Desirable requirements
• Experience within the textile industry is an advantage

Innovative Company that produces fiber and technology solutions.

• Flexibility.
• International environment.
• Career growth.

Otros detalles de la oferta

CVs inscritos en el proceso: 5

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