Responsable eCommerce

HAYS + Seguir empresa
Barcelona - España 16/05/2022

Descripción de la oferta de empleo

Responsible for the day-to-day management and smooth operation of various digital projects, including site launches, marketing campaigns and actions. His/Her main duties involve the management and execution of e-commerce projects, including performance marketing and inbound activities. As corporate member is compromised to exchange with subsidiaries and countries in all type of marketing project support, sharing his/her deep knowledge on 360⁰ digital marketing activities.

General Functions:

- Define and follow the e-commerce plan aligned with the Digital Marketing Plan and Business strategy..
- Develop a detailed project plan and monitor its progress.

- Definition of medium- and long-term goals.

- Ensure digital implementation of cross-channel marketing campaigns
- Optimize digital campaigns through a balanced mix of own-media and paid-media for an optimized CAC and ROAS.
- Manage the ecommerce sites and e-business development.
- Develop and execute integrated online marketing plans across the full marketing mix of tactics (including digital performance campaigns, social media advertising, inbound marketing, email marketing or affiliation programs) that support and drive channel pipeline by working closely with the Product, Sales and Engineering teams.
- Set online acquisition campaigns through paid media (SEM, Social Media, Programmatic and Display)
- Set tags, events, goals and other tagging for analytics performance monitoring
- Build and manage within budget and objectives a complex marketing content strategy and its execution in collaterals: web page copy, product promotions, ad campaigns, email content, and social marketing
- Optimize Search Engine indexation and web visibility in all strategic countries.
- Point Of Contact for development of web improvements and marketing collaterals online (e.g. presentations, landing pages, white papers, case studies, testimonials, blog posts, chat, etc.)

Position Requirements:

- Academic Background: University Degree, mainly in Marketing.
- Additional training: E-commerce, Digital Marketing.
- Languages: English high level
- Experience 3-5 years in similar positions

Otros detalles de la oferta

CVs inscritos en el proceso: 2

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Datos principales de la oferta
  • Catalunya, Barcelona - Barcelona
  • Marketing
  • Jornada completa
  • 3-5 años
  • Indefinido
    Tipo contrato
  • Marketing

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