Research Account Manager

Michael Page + Seguir empresa
Madrid - España 23/01/2024

Descripción de la oferta de empleo

Perfil buscado (Hombre/Mujer)

As an Account Manager, you will be responsible for managing medium to large scale secondary and digital analytics research projects. This will include using a suite of media monitoring and social listening tools, as well as media measurement methodologies, to track information and produce actionable research reports to guide our clients´ communications strategy. The work will be primarily conducted in English so fluency, both written and verbal, is essential.

Key Responsibilities
• Manage secondary and digitalanalytics projects from start to finish, working on multiple projects concurrently across a variety of sectors and methodologies. This will include:
• Analyse media coverage (traditional print, online and / or social media)
• Monitor key brands & topics - including sensitive ones - for our clients
• Perform media measurement for internal and external communication actions or campaigns
• Identify key influencers and trends relevant to our clients
• Benchmark our clients with their direct competition
• Conduct landscape and whitespace analysis for our clients so they can define their positioning on their market

• Analyse quantitative and qualitative data, as well as historical performance, to produce actionable insights and strategic recommendations

• Research Account Manager Primary and Secondary - English Bilingual|International agency
• College or university degree in business, communications, social or political science, statistics, mathematics, economics, etc., or equivalent work experience in a similar role.
• Previous experience in research (in an agency/research institute or in-house/client-side, etc.)
• Substantial hands-on online & social listening experience, audience analysis or data/statistical analysis, preferably with exposure to consumer insights and media research
• Expert knowledge of a mix of tools, including but not limited to:
• Listening tools: Brandwatch, TalkWalker, Synthesio, Cision, NetBase, other
• Audience profiling: Statista, Global Web Index, Demographics Pro, other
• Search and web: Similar Web, Google AdWords, Answer The Public, other
• Data analysis: Quid, Google Analytics, Tableau, other
• Trends analysis: eMarketer, Mintel, Google Trends, WARC, other

• Substantial experience with boolean searches and unstructured data
• Strong analytical skills, with the ability to identify and clearly communicate patterns and research findings in a clear and succinct way
• Experience creating presentations using visual storytelling.
• Experience presenting to clients and managing stakeholders´ relationships, both internal and external.
• High degree of accuracy and attention to detail.
• Strong project management skills, with the ability to manage medium to large scale projects from start to finish.
• High level of organisation and time management skills with the ability to effectively prioritize tasks and respond to urgent requests.
• Strong knowledge of the Microsoft Suite (Word, PowerPoint, Excel).
• Excellent verbal and written communication skills.
• An understanding of fundamental media & marketing principles.
• An outgoing, ´can do´ attitude with the ability to take responsibility for a variety of tasks.
• A ´team player´ who is willing to help colleagues whenever necessary.
• Desire to learn, and a proactive attitude to doing so.
• Curiosity about what makes people think and act the way they do.
• Enjoys working in a dynamic & fast-paced environment.
• International research experience is a distinct advantage.
• Experience within a brand, public relations or consumer marketing insights agency is an advantage.
• Fluency in English is a must, fluency in other languages is an advantage.

International agency

Carrer development, international environment.

Otros detalles de la oferta

Nivel Profesional: Empleado

CVs inscritos en el proceso: 8

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Datos principales de la oferta
  • Madrid - España
  • Jefe de Proyecto
  • Jornada completa
  • 3-5 años
  • Indefinido
    Tipo contrato
  • 33.000 € - 42.000 € Bruto/año
  • Brandwatch AdWords Quid

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