PPC Specialist - Aleman

HAYS + Seguir empresa
Barcelona - España 18/11/2022

Descripción de la oferta de empleo

Our costumer is looking for a motivated PPC Specialist to develop the PPC strategy for the company.The role will require you to own and manage PPC for the German speaking markets and conduct the usual aspects of any PPC role to drive performance such as SQRs, improving ads & extensions, monitoring performance and general maintenance. You will also have the responsibility of running and developing the strategy for RLSA, GDN, Youtube & Gmail Ads.As part of the role you will also be required to work closely with local marketing teams to tailor PPC and on-site strategy for your allocated region.We want you to have:

- Previous PPC experience
- Experience of bid management tools such as Google Search Ads 360, Marin & Kenshoo
- Deep understanding of automated bidding
- AB testing & optimizing
- Experience of SQRs and keyword optimization
- Native or fluent German and fluent English.
- Good reporting skills
- Experience with using automation to enhance data, ad copies and improving performance
- Able to successfully deliver effective PPC initiatives that drive performance improvements

- Exposure to/management of Remarketing, GDN, YouTube & Gmail Ads
- Setup or experience of working with Automation Systems
- Setting up and measuring effectiveness of promotions
- Landing page improvement/CRO strategy
- Budgeting and forecasting

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