Marketing Director

Descripción de la oferta de empleo

MISSION

Build and lead the new marketing team with the main purpose to support our client growth plan for the short and longer term, via the implementation of a clear digital marketing strategy and plan to grow our client brand recognition internationally.

YOUR RESPONSIBILITIES WILL BE:


- Be the strategic brand expert who drives commercial brand strategy
- Develop and implement the brand strategy and vision translated into short, medium, and long-term business plans, through both Direct and Indirect sales channels
- Execute global marketing strategy translated into local market needs for new and existing products
- Develop digital and physical marketing content, campaigns, and programs (brochures, email newsletter, direct mail collateral, website content, SEO, social marketing, events, blogs, display advertising, etc.)
- Lead SEO efforts to drive organic growth and increase brand awareness
- Collect, share, and discuss local VOC, market dynamics, competitive landscape with the other company functions to support products offering evolution
- Define integrated and multi-channel communication and promotional campaigns in line with proposed strategy
- Define and execute analyses to support products portfolio evolution, optimization and ultimately enhance overall company profitability
- Define pricing & promotional strategy, based on competitive landscape and profitability challenges, working closely with Sales team & Product Managers
- Work hands-on where necessary and collaboratively with others to identify and implement improvement opportunities.


YOUR PROFILE MUST BE:

- At least 5 years of experience in B2B Marketing management with growing responsibilities, ideally in industrial companies
- University Degree preferably in Engineering, Business Management, or Marketing Management. A master´s degree in Marketing will be considered a plus.
- Branding and communication strategy skills, with proven experience of defining and delivering integrated campaigns leveraging on physical and digital tools and channels
- Proven project management and strategic planning abilities together with analytic and data interpretation skill
- Decision making and problem-solving skills, dynamism and sense of initiative
- Excellent communication skills and aptitude for teamwork, capacity of managing internal and external stakeholders effectively
- Excellent leadership skills and openness to change and to take on more challenges and responsibilities
- Team management skills & cross-functional leadership experience
- Fluency in English and Spanish is a must. Additional languages will be considered a strong plus.

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