Marketing Data Specialist and BI - Barcelona

Información del Proceso CVs inscritos en el proceso: 19

Marketing Data Specialist and BI

Michael Page
06/06/2018

Descripción

* At least 5 years of experience in a similar position

* Superb analytical skills with the ability to synthesize and extract action-based insights

* Proven experience implementing measurement platforms: pixel-data, Web Analytics metrics, User metrics from CRM, Data Lakes

* Experience designing Tableau reports combining different data sources

* Great SQL and Excel skills

* Solid Google Analytics skills, with experience implementing Google Tag Manager or similar

* Full knowledge of ecommerce KPIs for Acquisition, Retention and Brand areas of digital marketing
* Deep knowledge and understanding ecommerce and digital marketing data best practices, both for technical implementations and reporting
* Very detailed oriented, organized and proactive
* Be willing to learn something new every day

Desired skills
* Experience managing in-house or comercial CRMs
* Experience with CRO tools and best practices
* Good English level to communicate with other departments
* Some experience with Salesforce
* Googles full stack of tools, including BigQuery, DoubleClick, Optimize

* Extract business-relevant information and convert it into actionable insights for the company.

* Measure every step of the funnel in the customer journey across different channels (and when applicable, devices) through the implementation of Google Analytics, GTM, Data Layer configuration, and whatever other tools (standard and proprietary) necessary

Detalles del cliente
Digital innovator company based in Barcelona Center.

Descripción de la oferta
* Extract business-relevant information and convert it into actionable insights for company.

* Measure every step of the funnel in the customer journey across different channels (and when applicable, devices) through the implementation of Google Analytics, GTM, Data Layer configuration, and whatever other tools (standard and proprietary) necessary

* Understand and implement attribution logic to different mixes of New and Returning users and paid/non-paid marketing multi-channel strategy, including TV





* Measure LTV and CPA consistently across channels

* Produce new regular and ad-hoc reports, and keep up to date existing ones on Tableau, Analytics, and Excel, among others

* Acquire customer knowledge and insights and define relevant segments and tailor-made strategies for each

* Work with other areas within Marketing and external to provide intra/cross-departmental services (insights, reports, analysis..)

* Work with the IT and Data teams to ensure the right data and tools are available to meet all of the above objectives


Oferta de empleo

Oportunidades de carrera y desarrollo profesional


Tecnologías
Funciones Profesionales

Detalles de la oferta
  • Experiencia: 3 años
  • Tipo contrato: Indefinido
  • Jornada: Jornada completa
  • Honorarios: No especificado
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