Marketing Analytics Project Manager

Barcelona - España 05/10/2024

Descripción de la oferta de empleo

We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don’t miss your chance.

- End-to-End Project Management: Manage and execute analytics projects from inception to completion, ensuring timely delivery, quality control, and alignment with business objectives

- MTA Implementation: Lead the implementation of new Multi-Touch Attribution (MTA) systems to enhance marketing effectiveness

- MMM Coordination: Coordinate the marketing mix modeling (MMM) implementation project to optimize marketing spending and improve ROAS

- Data gathering: from various digital marketing channels such as Google Analytics, social media platforms, email campaigns, and CRM systems. Ensuring the accuracy, consistency, and quality of data collected

- Objective Tracking: Enhance the tracking of objectives to better measure campaign success

- Dashboard Improvements: Follow up on and drive enhancements in dashboard functionalities for better data visualization and accessibility

- Data analysis: Performing in-depth analysis of marketing campaigns to measure effectiveness, ROI, and identify areas for improvement

- Propose Enhancements: Recommend and implement new measurement, tracking, and data visualization tools and techniques to improve overall analytics capabilities

- Incremental Testing: Champion incremental testing and diminishing return projects to identify the most effective marketing strategies and channels

- Cross-Department Liaison: Act as a key liaison between Digital Marketing, Analytics, Marketing Analytics, Martech, and Infrastructure teams to ensure cohesive project execution and alignment with broader business goals

Requirements
Who we are looking for
Technical Skills

- Proficiency in analytics tools such as Google Analytics, Google Tag Manager, or similar platforms

- Experience with MTA and MMM tools and methodologies

- Proficiency in data visualization tools such as Tableau, Power BI, or similar

- Knowledge of SQL, Python, R, or other data manipulation languages is a plus

Soft Skills

- Excellent project management skills, including the ability to manage multiple projects simultaneously

- Strong analytical and problem-solving skills

- Effective communication and interpersonal skills to work with cross-functional teams

- Ability to translate complex data and analytics concepts into actionable insights for non-technical stakeholders

- Strong attention to detail and a commitment to quality

- Ability to work independently and as part of a team

- Proactive and self-motivated with a continuous improvement mindset

Qualifications

- Bachelor’s degree in Marketing, Business, Data Science, or a related field. Master’s degree preferred

- Minimum of 5 years of experience in analytics project management within a digital marketing environment

- Proven track record of successfully managing and delivering analytics projects

They say there are no perfect candidates, but that might well be you, if

- You are Data-Driven: You are passionate about data & insights and deeply understand how to systematically improve performance.

- You embody our core values: Trust, as we value open communication and authenticity; Sense of Ownership, as you believe in the importance of dedication and commitment; and Enthusiasm for Constant Change, as we are always striving for improvement.

- You have a strong willingness to learn, adapt, and embrace new challenges.

We will try to create all the right conditions for you to work and rest comfortably

- It’s up to you to decide what work format works best for you. You can #wfo, #wfh, or mix both.

- Flexible working day start

- Unlimited PTO

- Hobby benefit

- Breakfast, snacks, and coffee at the office

- Corporate events

- Training, courses, conferences

- Gifts for employees

Otros detalles de la oferta

Marketing

Nivel Profesional: Empleado

CVs inscritos en el proceso: 6

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Datos principales de la oferta