Lead Generation Specialist

HAYS + Seguir empresa
Barcelona - España 04/05/2022

Descripción de la oferta de empleo

Responsibilities


- Think, design and implement demand generation campaigns to generate leads.
- Think, design and implement paid campaigns focused on lead generation.
- Design, test, and execute email marketing and marketing automation campaigns for awareness, client communication, and lead generation.
- Define and execute lead scoring and nurturing plan, defining workflows and triggers according to buyer personas and their stage in the customer journey.
- Use dashboards and data to make smarter decisions and plan the forecast of leads. Monitor and deliver analytical reports to optimize the customer journey.

THE SKILL SET


- Bachelor´s degree in Communication, Marketing, Advertising, Engineering, or another relevant field.
- 2+ years experience in a similar role.
- Expert in paid channels (Google Ads, Facebook Ads, Linkedin Ads).
- Excellent communication -both verbal and written- and interpersonal skills.
- Highly analytical, collaborative big picture thinker with strong attention to detail.
- Positive, passionate, driven, and ready to take on any challenge.
- Very good level of English.

Bonus Skills


- Plus: Experience with a marketing automation system, preferably Hubspot.
- Have an interest in traditional and artisanal processes relating to materials, making and fabrication processes, and modern tools like 3D printing, scanning, CAD, and other technologies.

Otros detalles de la oferta

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