Integrated Marketing Manager

Barcelona - España 06/09/2024

Descripción de la oferta de empleo

Job Description
Hi there!

We are Semrush, a global IT company developing our own product - a platform for digital marketers. New stars are born here, so don’t miss your chance.

This is our Integrated Marketing Manager role for idea generators, planning geniuses, and natural-born analysts.
Tasks in the role

- Developing and executing integrated marketing campaigns from inception to completion, demonstrating a self-starter mentality. This includes:

- Leading internal campaign communications from briefings to reporting

- Collaborating with creative production teams to deliver high-quality assets on time

- Owning and managing the campaign timeline

- Mapping and optimizing the complete consumer journey

- Overseeing and allocating campaign budgets

- Aligning and coordinating different teams (e.g., creative, media, product)

- Developing and testing new campaign formats and channels to optimize performance

- Creating comprehensive campaign strategies that leverage multiple channels and align with business goals, including:

- Developing data-driven forecasts for campaign performance

- Creating multiple scenarios to evaluate potential outcomes of strategic decisions

- Conducting risk assessments and developing contingency plans

- Overseeing various marketing channels (e.g., paid media, email, social media, influencers) and coordinating with specialized teams

- Acting as the central point of contact, coordinating efforts across different departments

- Ensuring alignment of channel-specific strategies with overall campaign goals

- Facilitating effective communication and collaboration between teams

- Analyzing campaign metrics, working with analytics teams to derive insights, and making data-driven decisions

- Staying abreast of industry trends and incorporating innovative ideas into campaign strategies

- Utilizing AI tools to enhance productivity and campaign effectiveness

Requirements
Who we are looking for

- 5+ years of experience in Marketing, with a proven track record in launching multi-channel marketing campaigns

- Strong strategic thinking and campaign planning abilities

- Excellent presentation and communication skills, with the ability to create comprehensive decks

- Creativity

- Attention to detail

- Basic understanding of campaign metrics and data analysis

- Awareness of industry trends

- Goal-oriented mindset with a focus on results

- Adaptability and willingness to test new marketing approaches

- Bachelor´s degree in Marketing or a related field

- Advanced English language skills

Not required, but a plus

- Proficiency in using AI tools for marketing purposes

- Strong leadership and cross-functional collaboration skills

- You share our common values: Trust, as we prefer to speak up and be our true selves; Sense of Ownership, as it’s not worth wasting time on something you don’t believe in; and enthusiasm for Constant Change, as we are always looking to make things better

- Work format FLEX: This offer stands for the “hybrid” work format: some days, you work from the office, and some #wfh. Trust us, it’s an efficient way of working. Proven!

- Flexible working day start

- Unlimited PTO

- Hobby benefit

- Breakfast, snacks, and coffee at the office

- Corporate events

- Training, courses, conferences

- Gifts for employees

Otros detalles de la oferta

Marketing

Nivel Profesional: Empleado

CVs inscritos en el proceso: 3

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