Google Ads Specialist

Descripción de la oferta de empleo

Location: Madrid
Reports to: Head of Digital
Objectives:


- Structure, launch, optimize, and report on the Google network (paid search, display, YouTube campaigns, etc)
- Execute a display strategy and implement an A/B testing & multivariate frameworks for Google Ads.


Responsibilities

- Plan, execute, optimize and analyze paid search, display and YouTube campaigns to demonstrate campaign impact and alignment to the business´ objectives.
- Strategic keyword planning experience; making the tie with SEO and SEM and how to capitalize and leverage both.
- Build our keyword strategy as they relate to the customer journey.
- Understand and review our current ad structure to provide the most efficient implementation
- Communicate with the design team on new assets and establish a feedback loop to improve new content based on results
- Define and implement the appropriate bidding strategies
- Tracking setup and pixel implementation to ensure accuracy of campaign measurement
- Collaborate with other teams/departments/agencies to execute the business´ marketing strategy
- Collaborate with other teams (Product, BI, Tech) on projects around bid optimization, automation, incrementality testing, channel attribution and innovation Performance metrics

- Conversions, conversion rate (impact of campaign on sales)
- Revenues, average order value (AOV)
- Cost KPIs: customer acquisition cost (CAC), cost per thousand (CPM), cost per order (CPO), return on ad spend (ROAS)
- General brand awareness / campaign reach measurements
- Digital marketing KPIs (e.g. reach, amount of clicks)


Work experience

- Hands on experience executing Google Ads in an inhouse environment
- Experience with building and maintaining performance reports for deeper analysis of campaigns
- Previous experience in GTM, GA, or GMP as a whole would be a plus
- Previous exposure to agile ways of working preferred.


Education

- Bachelor´s degree in Business, Marketing, Communications, Advertising or equivalent field


Skills & competencies required

- Analytical skills and strategic thinking .Ability to analyze and translate campaign data into actionable insights — Strong attention to detail

- Project- and time management skills. Ability to multi-task and prioritize in a fast-paced working environment

- Good presentation and communication skills, both written and verbal Ability to collaborate with both external- and internal stakeholders Spanish speaking; English

Otros detalles de la oferta

• Madrid - España
  Ubicación
• Marketing
  Funciones
• Jornada completa
  Jornada
• 3-5 años
  Experiencia
• Indefinido
  Tipo contrato
• Google Ads GTM GA