European Marketing Director (Madrid)

Michael Page + Seguir empresa
Madrid - España 13/10/2021

Descripción de la oferta de empleo

Perfil buscado (Hombre/Mujer)

• Inspired by the Europe-CIS strategy, the MD Europe-CIS will build a European - CIS marketing strategy based on channel, trade and consumer intel utilizing various resources including business intelligence, distributor partners, etc. Develop brand plans, cascade it down with the sales team to compelling trade strategies to secure the delivery of the volume and financial.
• Build the company´s brand(s) in Europe into a growing & profitable consumer business consistent with the company´s overall strategy. Work with Sr. Marketing Directors & Sales team to develop strategic brand plans including annual activity calendars, forecasts & In collaboration with the RSM Europe-CIS, roll financial plans up to Global Sales MD. Collaborate with all Brand and trade marketing teams (internal and partners) to execute yearly activity plans, track performance, manage budgets with sales/distributors and facilitate plans to address issues.
• Approve the development of advertising, digital content, brand creative/consumer communication, etc. to ensure alignment with brand strategy and positioning. Work in collaboration with the Global Brand and Digital teams to reach alignment before approval.
• Align with Global Sales MD on how to prioritize time and resources against those brand/country/state priorities most critical to achieving current and long-term brand growth & contribution objectives. Communicate and reinforce key brand priorities with markets. Work closely with the Europe-CIS team to ensure that brand/country/state prioritizations are aligned to and the brands are performing on profit, volume and KPI metrics.
• For assigned brand(s), work with Marketing Directors to contribute to the strategic brand plan. Provide European lens on annual planning process, help build consumer pull programs that resonate and work with markets to regionalize within brand strategy & standards. Lead the execution of strategic plans and ensure that the brands perform in a manner consistent with the company´s overall strategy in European markets. Collaborate with and direct trade marketing to execute fiscal year programming.
• Utilize PDS system and available resources to identify areas for continuous self-improvement in order to improve effectiveness in role and to achieve goals. Regularly dedicate time to growing the skills outlined in the Development Use the PDS system weekly to record examples, areas of practice, and learning. Demonstrate progress on the Tangible Signs outlined by Supervisor.
• For assigned brand(s), evaluate market to assess white space and work with local partners to identify sizable NBD opportunities that drive core brand strategy and growth. Lead the roll out, collaborate with trade marketing to manage and measure the implementation of NBD, assess, and solve key challenges and conduct postmortem of key NBD items.
• Coordinate with existing ad agency partners and potentially new European resources to build and execute activity plans. Act as liaison between agency, sales team and distributor where needed to efficiently achieve brand plans and commercial objectives. Ensure execution always aligns with brand strategy.



• Bachelor´s degree or equivalent in marketing or a related field; master´s degree in marketing or MBA preferred


• Al least 10 years of relevant experience.
• Distributor and/or broker sales management background.
• National Accounts / Key Account experience (on and off premise).
• Brand Marketing or Trade Marketing experience.
• Experience in New Business Development.
• Experience in FMCG preferably in Alcohol Beverage Industry.

Otros detalles de la oferta

CVs inscritos en el proceso: 7

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Datos principales de la oferta
  • España - Madrid - España
  • Jefe de Equipo
  • Jornada completa
  • Más de 10 años
  • Indefinido
    Tipo contrato
  • Marketing

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