EMEA Content Marketing Manager

HAYS + Seguir empresa
Barcelona - España 06/07/2022

Descripción de la oferta de empleo

Reporting directly to the EMEA Marketing Director, you will be responsible for developing and executing a results-driven content marketing strategy for B2B and B2C across EMEA. You will work closely with our Customer Strategy team to drive the content part of our Go-To-Market strategy across 12 countries.

Participating in the creation, the implementation and the follow up of EMEA digital projects. Develop and execute a results-driven content strategy in line with the business strategic initiatives. Govern all aspects of the Brand use & Tone of Voice across the region Support the production and distribution of content for regional marketing initiatives. Work with vendors and agencies to create and/or localise content required for marketing activities and develop supporting assets Lead the planning and implementation of guides, white papers, publications and initiatives related to driving engagement and generate interest from both employers and job seekers. Develop and maintain a content roadmap that incorporates all aspects of attracting, capturing and nurturing different groups of customers across the different stages of the customer journey. Optimise content leveraging SEO principles to increase inbound traffic. Work with relevant stakeholders to create powerful storytelling from angles that effectively speak to prospects and clients.

At least 5 years experience managing content and copywriter/creative teams. A senior content and comms professional, with exceptional storytelling skills and proven track of producing outstanding content. Experience of directly managing, recruiting, developing and coaching a team Data driven with an understanding of success metrics for different channels MS Word, Excel, PowerPoint, Sharepoint Native level of English both written and verbal.

Excellent verbal and written communication skills, with outstanding attention to detail.
Able to develop good working relationships and support the development of the team
Leadership skills, be a key leader within the marketing department and able to support the team´s development Able to work effectively under pressure, juggling multiple projects and stakeholders in a fast-paced environment Energetic and enthusiastic self-starter, passionate about content.

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