Digital Marketing Manager - Chemicals

Michael Page + Seguir empresa
Barcelona (Híbrido) 16/07/2024

Descripción de la oferta de empleo

Perfil buscado (Hombre/Mujer)

• Develop and execute inbound marketing strategies to attract visitors to our website, create value added customer experiences and generate Marketing Qualified Leads for Sales
• Define local SEO & SEA strategy, conduct keyword research, advise and collaborate with local stakeholders on required content creation and execute on-page & off-page optimization,
• Optimize conversions and lead generation at every touchpoint in the buyer journey through personalization, A/B testing and page optimization
• Stakeholder management, ensuring Digital Marketing & Sales alignment and lead follow up according to the global KPIs
• Content management and maintenance of our website(s), closely collaborate with Group and local stakeholders
• Closley work together with Group Digital Designer on setting up appealing webpages and landing pages
• Advise and collaborate with local Marketing Automation Managers in setting up and driving integrated multi- channel campaigns, customer journeys, lead nurturing programs and value added content strategies
• Identify trends & insights to continuously optimize multi-channel conversions, spendings and performance through data-driven decisions
• Grow Digital Marketing in the organization through educating stakeholders and advising them on market trends and potential
• Initiate customer-centric ideas for further development of value added functionalities and components on the website
• Closely collaborate with HQ on inbound strategies, website development, data analysis, planning and priorities
• Measure and report performance of all campaigns and activities, assess ROI and KPIs
• Act as the key point of contact for all local Digital Marketing and website related questions
• Sustainable resource management in accordance with IMCD standards;

• HQ in Europe|English is a must

• Degree in (Digital) Marketing, Customer Experience, Business Administration or a related field
• Minimum of 4 years in a similar role within a fast-paced organisation
• Excellent SEO understanding and hands-on experience in on-page & off-page SEO
• Strong track record in lead generation and achieving business growth through Inbound Marketing strategies
• Strong understanding of Digital Marketing tools such as Google Analytics, Google Ads, Google Search console, Hotjar, Semrush, Screaming Frog etc.
• Analytical skills with a proven ability to drive initiatives and conversion optimization through data insights
• Hands-on Marketing Automation experience is a plus or willing to become Pardot certified on short term.
• Experience in working with Content Management Systems (Sitecore is a plus)
• Understanding of HTML and CSS is a plus
• Strong knowledge and understanding of the Spanish market
• Based in Barcelona

Position qualities

• Excellent communication skills, both written and verbal
• Hands-on attitude
• Ability to work both independently and in teams
• Thrive in a fast-paced environment while having attention to detail
• Self-starter & problem-solver

Leader company in dsitrbution of chemicals in a global therm for beauty, construction, food, homecare, pharmaceuticals, etc.

HQ in Europe.

• Barcelona ofices
• 4 days of telework / month
• Flexibility

Otros detalles de la oferta

Nivel Profesional: Empleado

CVs inscritos en el proceso: 6

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Datos principales de la oferta
  • Barcelona (Híbrido)
  • Marketing
  • Jornada completa
  • 3-5 años
  • Indefinido
    Tipo contrato
  • 39.000 € - 48.000 € Bruto/año
  • SEO Marketing

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