Digital and Media Specialist

HAYS + Seguir empresa
Barcelona - España 25/07/2022

Descripción de la oferta de empleo

We are looking for a Digital and Media Specialist for our costumer. Are you interested? keep reading...

AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:
• The Digital & Media specialist works closely with the E-commerce and Digital Corporate team and local stakeholders (TMK, brands and commercial team) in the increase of value of the digital channel.
• Create a communication strategy that helps increase the internal on-line culture.
• Collaborate with the sales e-commerce manager, Corporate e-commerce team and brands in the definition of the client strategy and development of the brands strategy in the websites of the main partners (based on our local investment funnel).
• Generate qualitative leads for our brands portfolio through different strategies (social ads, CTAs, landing pages, attractive content etc.).
• Management of the e-commerce digital budget with focus on the optimization of the ROI & ROAS of all the campaigns. Analysis of the main digital KPIS (CTR, CPL, CTA etc.).
• Development of account-based marketing (ABM) for our main clients while searching and negotiating an agreement with a reliable digital agency for the rest of the clients.
• Management of our local content platform with focus on the UX (user experience) and UI (user interface) and feeding the platform with the most updated brands contents.
• Tracking and management of the different digital projects KPIS (digital windows project, smartshopper etc.) focusing on the development of the digitalization of the physical point of sale.
• Introduction of all the quotations in SAP to create purchase orders and monitor the alignment with the budget.

NETWORK OF INTERACTION:
• E-commerce Corporate team and internal teams: marketing, trade, sales.

TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE
• Analytical Skills
• Communication skills
• Creative, energetic and proactivity
• Strategical view
• Customer Management

CANDIDATE PROFILE
• Educational Background: Business Administration or similar with specialization in e-commerce or Digital marketing

LANGUAGES:
• Spanish
• English
• Italian (valuable

Otros detalles de la oferta

CVs inscritos en el proceso: 4

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