Content Marketing Manager

HAYS + Seguir empresa
Barcelona (Híbrido) 16/07/2024

Descripción de la oferta de empleo

Your new company:A fast growing software company located in the heart of Barcelona. Do you want to grow in the financial sector, working on a company with +40 clients across in +14 countries? If the answer is yes, keep reading!

We are looking for a proactive Content Marketing Manager to lead the editorial content strategy. This role involves developing, implementing, and executing communication programs across corporate digital channels (such as web and LinkedIn) and external platforms (PR). The position collaborates with other company departments (sales, product, operations, customer success, and partner programs) to create content. This persona will have a key role and oversee marketing resources, both internal and external, and manage the department budget.As a relatively new position, we seek an initiative and data decision making driven individual to establish the foundations of a crucial area to the company´s commercial strategy. Success in this role is measured by the ability to create content, formats, and communication strategies aligned with strategic and business objectives—driving business growth, customer retention, and brand recognition.

Your key responsabilities:Strategy Development:
- Creating and executing a content marketing strategy aligned with the company´s business objectives.
- Identifying topics and formats that yield the best results.
- Ensuring all content aligns with the brand´s voice and tone.

Content Creation and Management:
- Managing engaging content across various channels (website, blog, social media, email).
- Developing marketing collateral like white papers, case studies, and product videos.
- Planning and maintaining an editorial calendar for consistent content publication.

Marketing Automation:
- Designing and implementing campaigns focused on awareness, customer retention, and product adoption.

Communication Plans:
- Defining communication plans related to new versions, features, and products.
- Creating and maintaining sales materials (brochures, success stories, etc.).

Resource Coordination:
- Coordinating internal and external resources (e.g., agencies, freelancers).
- Optimizing content for search engines (SEO) and conducting content audits.

Performance Monitoring:
- Continuously analyzing content performance.
- Staying informed about market trends to position the company as a market leader.

Public Relations (PR):
- Managing external communication and relationships with media and vendors.

Copywriting and Advertising:
- Becoming an expert content creator, using effective storytelling methods.

SEO Optimization (for Digital Marketing SEO Managers):
- Improving organic visibility through on-page and off-page strategies.
- Conducting regular SEO audits and implementing best practices.

Department Management:
- Overseeing assigned team members.
- Managing the marketing budget efficiently.
- Generating monthly reports based on marketing metrics



Requirements:
- Native or C2 English proficiency. Spanish is a very strong plus.
- Bachelor´s degree in one of the following areas (or equivalent): English, Communication, Banking Marketing, Communications, and/or Public Relations.
- +5 years of experience in public relations/communications roles and content strategy, ideally in a B2B financial software company.
- Content Management Systems (CMS): WordPress, Joomla.
- Keyword Research Tools: Google Keyword Planner, SEMrush, Ahrefs.
- Analytics Platforms: Google Analytics, Google Search Console, Moz.
- Technical Seo Tools.


Does it sounds like you? Do not hesitate to apply. We are waiting for you!

Otros detalles de la oferta

Nivel Profesional: Empleado

CVs inscritos en el proceso: 4

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Datos principales de la oferta
  • Barcelona (Híbrido)
    Ubicación
  • Marketing
    Funciones
  • Jornada completa
    Jornada
  • 3-5 años
    Experiencia
  • Indefinido
    Tipo contrato
  • Content Marketing

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