Applift is a data-driven technology company that empowers mobile app advertisers to acquire and re-engage quality users at scale on a performance basis. Applift’s programmatic media buying platform datalift provides access to all automated supply sources in the market, reaching over a billion users. The technology leverages 1st- and 3rd-party data to optimize media buys and, through its proprietary ltv optimization technology, enables roi-maximized user acquisition.
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